The axillary clusters of small, light pink flowers of this shrub are seldom noticed. However, the compact lavender pink to violet fruit clusters, 2-3 cm or more in diameter, are quite showy in late summer and give the bush its common name. Primarily a species of the southeastern United States, Beauty Berry grows in pinelands and clearings at scattered localities more or less throughout our state. (Florida Wildflowers and Roadside Plants, 1982)
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The Beauty Berry Bush is especially beautiful in the summer. We have several in our yard on Innerarity Island… the birds love it! Our neighbors make jam from the berries.