Beauty Berry, Callicarpa americana
The axillary clusters of small, light pink flowers of this shrub are seldom noticed. However, the compact lavender pink to violet fruit clusters, 2-3 cm or more in diameter, are quite showy in late summer and give the bush its common name. Primarily a species of the southeastern United States, Beauty Berry grows in pinelands and clearings at scattered localities more or less throughout our state. (Florida Wildflowers and Roadside Plants, 1982)
The Way 
The Beauty Berry Bush is especially beautiful in the summer. We have several in our yard on Innerarity Island… the birds love it! Our neighbors make jam from the berries.
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